What’s in a (brand)name? Dos and don’ts when considering a new brand/trade mark

“What’s in a name? That which we call a rose by any other name would smell just as sweet.” William Shakespeare used this line in his play Romeo and Juliet to convey that the naming of things is irrelevant; however, in our modern fast paced society, driven by brands that are worth hundreds of millions […]

Esmé van RooyenIntellectual PropertyTrade Marks

Flying under the radar: What are stealth trade mark applications?

Trade mark protection is crucial for any brand owner, but it can sometimes create practical difficulties from a business perspective. When new trade mark applications are published by registries, information about a company or a brand owner’s new product or service is necessarily disclosed. As a result, brand owners often have to decide whether or […]

Esmé van RooyenIntellectual PropertyTrade Marks