Eugene Honey

Partner | Attorney
Contact Details
+27 11 895 1041
eugene.honey@adams.africa
2nd Floor, 34 Fredman Drive, Sandton, South Africa
Staff Picture

About me

Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management since 1991. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa since 2002.

  • Trade Marks across Africa
  • Strategic Intellectual Property Advice and Portfolio Management
  • Commercial IP and due diligences
  • Licensing, franchising and distribution agreements

Academic Record

  • LLB – Rhodes University | 1988
  • BCom – Rhodes University | 1986

Qualifications

  • Registered Trade Mark Attorney | 1996
  • Registered Trade Mark Practitioner | 1996
  • Admitted Attorney | 1991

Credentials

  • Franchise Association of South Africa (FASA) – Exco Member
  • International Trade Mark Association (INTA) – Members
  • Itech Law – Member
  • Johannesburg Attorneys Association (JAA) – Member
  • Legal Practice Council (LPC) – Member
  • Licensing Executives Society International (LES) – Member

Accolades

  • Chambers Global: Ranked Band 3 Lawyer | 2016 – 2018
  • Hall of Fame – Franchise Association of South Africa
  • Who’s Who Legal Ranking – Franchising | 2017 – 2019
  • WTR 1000 – Individuals: Prosecution & Strategy | 2018 – 2023
  • Best Lawyers® – Franchise Law | 2022 – 2024
  • Best Lawyers® – Lawyer of the Year for Franchise Law in JHB, South Africa | 2023
  • Legal 500 – Key Individual | 2022 – 2023
  • Legal 500 – Recommended Individual | 2023

Eugene Honey News & Podcasts

Africa Update 2020 - Botswana

Sep 01 2020 | Botswana, | Eugene Honey, | Intellectual Property, | Our Network News,

Author: Eugene Honey Registry Visit In July 2019, Adams & Adams partner, Eugene Honey and Trade ...

South Africa | A New Franchising Code is Imminent

Nov 24 2019 | Eugene Honey, | Frachising, | Intellectual Property, | South Africa, | Trade Marks,

Filling the gaps present in the Consumer Protection Act (CPA) 2008, the Franchising Association of S...

A NO-NONSENSE GUIDE TO THE LEGAL ASPECTS OF FRANCHISING

Aug 26 2018 | Eugene Honey, | Frachising, | Intellectual Property,

A Franchise Agreement is a sophisticated form of Licence Agreement.  It is therefore necessary to f...

Download Franchising Brochure

Apr 21 2016 | Eugene Honey, | Frachising, | Intellectual Property,

EXPERT FRANCHISE LEGAL ASSISTANCE Strategic structuring and set up of franchise systems Protection o...

Bowie Bonds and Stardust Savvy

Feb 10 2016 | Eugene Honey, | IPLive - welcome to our blog on IP commercialisation, | Stephen Hollis,

HOW DAVID BOWIE CHANGED THE MUSIC BUSINESS | During his larger than life career in music that spanne...

Pitfalls And Difficulties With The CPA

Jun 10 2015 | Eugene Honey, | IPLive - welcome to our blog on IP commercialisation,

The Consumer Protection Act (“CPA”) came into operation on or about 1 April 2011. As you are awa...