Jenny Pienaar

Partner | Trade Mark Attorney
Contact Details
+27 12 432 6396
jenny.pienaar@adams.africa
4 Daventry Road, Pretoria, South Africa
Staff Picture

About me

Academic Record

Jenny is a partner in the Adams & Adams Trade mark Department.  Her areas of practice include trade mark litigation, domain name registration and securing domains from unlawful proprietors, as well as litigation relating to copyright, passing-off, unlawful competition, company name objections and related issues. Her expertise also incorporates advertising law and regulatory compliance issues.

Her areas of practice include all aspects of trade mark litigation, including oppositions to the registration of trade marks in South Africa and throughout Africa. For her local South African clients, and for foreign clients, Jenny litigates to protect their trade marks globally and not only in South Africa. The firm’s network of agents in Africa are well placed to assist her and her clients in all aspects of trade mark and copyright enforcement throughout the continent. By virtue of the nature of her clients’ trade interests, she has expanded her area of practice to include all aspects of advertising and industry regulatory compliance. She has contributed towards numerous international publications, the most recent of which include the South African chapters of the World Trade Mark Review: Pharmaceutical Trademarks 2014/2015; the Global Advertising Lawyers Alliance’s book Advertising Law: A Global Legal Perspective (2015); and the Life Sciences Multi-Jurisdictional Guide (2014 and 2015, 2016 – 2018, Life Sciences Global Guide (2018 -2019; 2020 Updates), Global Advertising Lawyers Alliance’s book Social Media in Advertising: A Global Perspective (2018).

Trade Marks

  • Enforcement
  • Advertising Law Services

Copyright

  • Enforcement

Credentials

  • Global Advertising Lawyers Alliance (GALA) – President of the Europe Middle East and Africa Region and member of the GALA Executive Committee (2017 – 2018).
  • International Trade Mark Association (INTA) – Members
  • Legal Practice Council (LPC) – Member
  • Licensing Executive Society (LES) – Member
  • Pharmaceutical Trade Mark Group (PTMG) – Member
  • Pretoria Attorneys Association (PAA) – Member

Qualifications

  • Qualified Trade Mark Practitioner (SAIIPL) | 2004
  • Admitted Attorney | 1994

Accolades

  • Chambers Global – Ranked Lawyer | 2016 – 2023
  • WTR 1000 – Individuals: Enforcement and Litigation | 2018 – 2023
  • WTR 1000 Tier 1 Ranked: Trademark Litigation, Prosecution & Strategy | 2018, (Silver) 2019
  • WIPR – Leaders: Trade Marks | 2021 – 2023
  • Best Lawyers® – Advertising Law | 2023 – 2024
  • Best Lawyers® – Intellectual Property Law: South Africa | 2023 – 2024

Jenny Pienaar News & Podcasts

Spinning Plates: Navigating new food label requirements in South Africa

Oct 18 2023 | Intellectual Property, | Jenny Pienaar, | Nicole Haworth, | Podcast, | Trade Marks,

 Adams Adams Africa · Spinning Plates: Navigating new food label requirements in South Africa

SUPREME COURT DECLARES REGULATIONS ON COMPLIMENTARY MEDICINES INVALID

May 18 2022 | Intellectual Property, | Jenny Pienaar, | Kareema Shaik, | Trade Marks,

In August 2017, the Minister of Health issued updated General Regulations (“the Regulations”) in...

Pharmaceutical IP and competition law in South Africa: overview

May 12 2020 | Alexis Apostolidis, | Danie Dohmen, | Intellectual Property, | Jenny Pienaar, | Patents, | South Africa,

Pharmaceutical IP and competition law in South Africa: overview by Danie Dohmen, Jenny Pienaar, Ale...

Medicinal Product Regulation and Product Liability in South Africa

May 12 2020 | Alexis Apostolidis, | Danie Dohmen, | Intellectual Property, | Jenny Pienaar, | Patents, | South Africa,

Medicinal product regulation and product liability in South Africa: overview by Danie Dohmen, Jenny...

COVID-19 & Consumer Protection - Global Advertising in a Time of Crisis

May 05 2020 | Intellectual Property, | Jenny Pienaar, | Media, | Trade Marks,

Last week, members of the Global Advertising Lawyers Alliance presented a webinar, “COVID-19 &...

Developments in Alcohol Advertising: How We Market Today, Will Determine If We Can Market Tomorrow

Dec 31 2019 | Intellectual Property, | Jenny Pienaar, | Trade Marks,

On the 28th of January 2020, the Association for Alcohol Responsibility and Education (Aware.org) la...

Tweeting Truthfully in Paid Posts - Advice for brands and influencers

Mar 26 2019 | Intellectual Property, | Jenny Pienaar,

The South African Advertising Regulatory Board (ARB) will soon issue a set of local guidelines on ac...

THE DISTRIBUTION AND MARKETING OF MEDICINES IN SOUTH AFRICA

May 08 2018 | Intellectual Property, | Jenny Pienaar, | Trade Marks,

Author: Jenny Pienaar The commercialisation of pharmaceutical products has become more complex as th...

STRICTER TRADE MARK RULES FOR DAIRY PRODUCTS

May 18 2016 | Intellectual Property, | Jenny Pienaar, | Trade Marks,

On 28 March 2016, the new Regulations relating to the Classification, Packing and Marking of Dairy P...