Steven Yeates

Partner | Trade Mark Attorney
Contact Details
+27 21 402 5035
steven.yeates@adams.africa
22nd Floor, 2 Long Street, cnr Long St & Hans Strijdom Ave, Cape Town, South Africa
Staff Picture

About me

Steven Yeates is a Cape Town-based partner in the Trade Mark Department.

Steven advises clients on all issues relating to trade mark selection, searching, registration and enforcement. He is actively involved in creating, implementing and managing trade mark portfolios, enforcement programmes and management strategies, on behalf of our international and local clients in a number of African countries. He regularly advises clients in relation to copyright disputes and has a vast amount of experience relating to anti-counterfeiting operations and strategies. His key clients include Woolworths, Foschini Retail Group, Cape Union Mart, Shoprite Checkers, Fairview, KWV, Discovery Channel, Clicks Retailers, Oceana Group, Home Box Office and Burger King.

Steven is a co-author of the Practitioner’s Guide to Intellectual Property Law in South Africa, published by LexisNexis and has been listed on an ongoing basis as one of the World’s Leading Trade Mark Professionals in the WTR 1000 since 2011.

Steven holds BCom and LLB degrees from the University of Johannesburg and is a qualified attorney and trade mark practitioner. He is a member of the Legal Practice Council as well as a fellow of the South African Institute of Intellectual Property Law (SAIIPL). Steven is a past member of Anti-counterfeiting Committee and Trade Mark Law Committee of the SAIIPL.

  • Trade Mark Searching, Filing and Prosecution
  • Trade Mark Portfolio Management
  • Trade Mark Litigation
  • Copyright Litigation
  • Advertising Regulatory Board Complaints and labelling Advise
  • Domain Names Disputes
  • Intellectual Property related aspects of E-commerce and Information

Academic Record

  • LLB – Rand Afrikaans University | 2000
  • BCom – Rand Afrikaans University | 1998

Qualifications

  • Qualified Trade Mark Practitioner (SAIIPL)| 2003
  • Admitted Attorney | 2002

Credentials

  • Legal Practice Council (LPC) – Member
  • South African Institute of Intellectual Property (SAIIPL) – Past member of Anti-counterfeiting committee and Trade Mark Law committee |2010 – 2016

Accolades

  • Chambers Global – Ranked Lawyer | 2016 – 2023
  • Who’s Who Legal – Trade Marks | 2019 – 2022
  • Who’s Who Legal: Thought Leaders Africa – Trade Marks | 2023
  • WTR 1000 – Individuals: Anti-counterfeiting | 2014, 2016
  • WTR 1000 – Individuals: Enforcement and Litigation | 2018 – 2023
  • WTR 1000 – Individuals: Prosecution and Strategy | 2023
  • WTR Global Leaders – Trade Marks | 2023
  • WIPR – Leaders: Trade Marks | 2022 – 2023
  • Legal 500 – Key Lawyer: Intellectual Property | 2022
  • Legal 500 – Recommended Individual | 2023
  • Best Lawyers® – Advertising Law | 2023 – 2024
  • Best Lawyers® – Intellectual Property Law: South Africa | 2023 – 2024

Steven Yeates News & Podcasts

Adams & Adams welcomes first female chairperson and further members of the management committee

Mar 09 2021 | Adams News, | Jac Marais, | Janice Galvad, | Kelly Thompson, | Nishan Singh, | Steven Yeates, | Vishen Pillay,

As we commemorated International Women’s Day on 8 March celebrating the social, economic and cultu...

WHAT ROLE DO IP RIGHTS HAVE IN DISCOURAGING CULTURAL APPROPRIATION?

Apr 03 2018 | Intellectual Property, | Steven Yeates, | Trade Marks,

What role, if any, do intellectual property rights have in discouraging cultural appropriation? Cult...